Gives artistic and strategic direction for digital projects, ensuring they align with the company's vision and objectives.

Oversees current project timelines, budgets, and resource allocationto ensure successful project delivery. Ensured digital assets and campaigns adhere to the brand guidelinesand maintain brand consistency.

Created visually appealing and engaging designs and graphics forwebsites, mobile apps, social media content, email templates, digital ads, and other digital platforms.

Collaborated with freelancers to create graphics, illustrations,animations, and multimedia elements to enhance digital content.

Created user personas and user journey maps to inform productdevelopment, leading to more targeted and effective design decisions.

Designed intuitive and user-friendly interfaces.

Conducted usability testing and incorporated feedback tocontinuously improve the user experience and overall product quality.

Developed and maintained responsive web applications for thewellness company using HTML, CSS, and JavaScript.

Developed and implemented a social media strategy that aligns with the company's overall marketing goals

Created and curated content for social media platforms, including text posts, images, and videos

Managed social media accounts, including scheduling posts and responding to comments and messages

Monitored social media analytics and adjusting the strategy as needed to improve engagement and reach

Collaborated with owner to ensure consistency in messaging and branding across all channels

Stayed up-to-date with social media trends and best practices, and making recommendations for new platforms or tools to use

Developed and implemented website design concepts, including layout, graphics and functionality

Created and edited images and graphics using software such as Adobe Photoshop and Illustrator

Wrote and edited website copy to ensure clarity and consistency

Planned and executed events, such as product launches to promote the company and it's products/services.

Developed engaging written content for various digital and print channels, including social media, email marketing, blogs, and web content.

Translated complex concepts, ideas, and product features into clear and compelling copy to effectively communicate benefits and features.

Cleverly harnessed Adobe InDesign to craft visually captivating and informative graphics that effectively complemented extensive textual content.

Collaborated seamlessly with cross-functional creative teams, including designers and art directors, to integrate written and visual elements, ensuring a harmonious and impactful message.

Supported the execution of content strategy and contributed to the conceptualization of new communication channels and campaigns.

Leveraged insights from executed campaigns to continuously enhance and optimize content, resulting in improved performance.

Spearheaded the development of strategic content calendars, identifying topics, trends, and themes that harmonized with the overarching brand message.

Applied SEO best practices to optimize content on websites, microsites, and landing pages, enhancing visibility and search engine rankings.

Collaborated with clients to determine their photography needs and preferences

Plan and executed photo shoots, including selecting locations, props, and lighting

Used various photography techniques and equipment to capture high-quality images, including portraits, landscapes, and action shots

Edited and retouched photos using Adobe Creative Cloud

Managed and organized photo files and maintained an up-to-date database

Traveled to various locations as needed